We are pleased to announce the re-opening of our Grand New Store on Ottawa Street North in Hamilton, Ontario. Your memory is serving you well if you remember that we have been on Ottawa Street for seven years. Our new store is just two doors up the street from our old store, but it is miles apart in size and ambience! I am happy to take you on a photo tour of the new store in this blog post.

We’d been working on renovations since September, mostly repainting and building columns around the heating pipes. Here is our wonderful contractor, Mike hard at work.

Here are the photos of the finished space. Here’s the view from our front door.

We have a second half to the store that is visible once you walk in. Those massive columns gave us some great display space!

All of our storage units fit but we decided to give them an upgrade so they look like cabinetry. We did these ones first and we will do the rest a little later.

We made our patterns a feature wall!


We dressed up our display gondolas so they each feature a type of pattern or kit, like His & Hers Underwear!


Here’s our bralette display! Our bralette findings kits have been quite popular and it is hard for us to keep all the colours in stock.

And our Scuba gondola! Have you used Scuba yet?

We even have a special area in the store for our corset department, featuring fabric, grommets and boning.

Of course, we have a good selection of laces, both stretch and non-stretch.

Our notions section. It’s not large but we have every notion for bra-making you can possibly want.

Our foam cup wall is toward the back of the store. The table you can see is our work space, where we create the garments for the blog posts and for display.

We still have some things to finish up, but the new store is ready to use. We hope you have enjoyed the tour!

Your Fairy Bra Mother,

19 replies
  1. Carla A Musarra-Leonard
    Carla A Musarra-Leonard says:

    Wow! That looks amazing! As a fellow bra-maker, I must say I have serious container/shelf envy right now.

    I wish I lived closer so I could visit.

    All the best!

    • Beverly Johnson
      Beverly Johnson says:

      Good golly…NO way! Just moved two door up the street. We were BUSTIN’ out at the seams at the old place. This store is SEW much bigger and a better landlord too!

  2. Julia Dallyn
    Julia Dallyn says:

    What a wonderful space! Now we can see all those beautiful colours you have, I’m real happy for you. Looking forward to my next visit.

  3. Kathleen Soltow
    Kathleen Soltow says:

    You must be thrilled with all of that space. It is beautiful. Certainly hope I get a chance to see it in person.

    • Beverly Johnson
      Beverly Johnson says:

      We love it! More space, awesome landlord and great stores on each side of us. Plus the heating is included! You can’t ask for better than that!

  4. Pat Rogers
    Pat Rogers says:

    WOW!!! Very impressive. I just wish I lived closer so I could shop there. It’s s long drive from Saskatoon.

  5. Margo
    Margo says:

    The new store looks great and that scuba!!!!! I haven’t used scuba for bra yet but that will change in the new year. Looking forward to driving down to the new store in the new year! Congratulations!

  6. Judith Nowlan
    Judith Nowlan says:

    The new store looks great. I cannot wait to be in the neighbourhood so I can stock up in person. Enjoy your new digs!


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